Beyond Purdue Newsletter

Beating the Dead Horse or Riding It Wisely?

The Future of AI in Industrial Control Systems

Artificial Intelligence is not dying. It is maturing—painfully. Every few years, technology reaches a point where hype outruns economics. The recent warning that today’s 20-dollar AI tools could soon cost five hundred is one such signal. The market will correct itself, and the correction will hurt.

Artificial Intelligence is not dying. It is maturing—painfully.

What went wrong? AI was forced into every corner of business life, often without a purpose. Instead of helping people think better, it was told to think for them. Instead of solving real problems, it was asked to “add value.” And now, as energy-hungry models meet the reality of power bills and cloud invoices, we are discovering that intelligence without efficiency is not progress – it’s waste.

Instead of helping people think better, it was told to think for them.

Yet, when used with discipline, AI is not a dead horse. In my recent experiments, simple workflows built on n8n and ICS Secure Data Transfer already show how small, focused models can interpret control-system data, combine it with human logs or operator notes, and point directly to the root cause of a trip or alarm. No need for fancy dashboards to visualise data. No buzzwordsU, Data Diode, Protocol, Report, Chart, Scrum …. Just answers in human voice.

This is where AI truly belongs – in the control loop, not the boardroom. A modest system trained on plant-specific knowledge can read historian trends, understand operator language, and cross-check them in seconds. That is real intelligence: connecting dots that humans describe in natural language, not replacing them.

That is real intelligence: connecting dots that humans describe in natural language, not replacing them.

So, should we punish the dead horse? No. We should stop overfeeding it. The power of AI lies in ability to understand human language and connect hard to spot dots. When built into tools that already work it becomes sustainable and useful.

The power of AI lies in ability to understand human language

The future of AI is not everywhere. It is exactly where it helps people work better, faster, and safer.

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One comment on “Beating the Dead Horse or Riding It Wisely?

  1. The Debt Nobody Talks About

    The real story sits deeper in the balance sheet

    Independent analysts now estimate that AI companies carry over $1.2 trillion in debt, most of it disguised as “investment-grade” securities — the same trick that fuelled the 2008 housing crisis.

    Banks, pension funds, and even governments are holding this paper, convinced that compute clusters are as safe as houses once were.

    They are not.

    If interest rates shift or investors lose faith, these debts will be repriced overnight.

    The Bank of England, the IMF, and Deutsche Bank all warn that a “sharp correction” could drag the global economy down — not from the bottom up, but from the server rack down.

    The scale is staggering.

    According to market research from MacroStrategy Partnership, the AI bubble is seventeen times larger than the dot-com boom and four times bigger than the 2008 crash.

    ChatGPT-3 cost $50 million. ChatGPT-4 cost $500 million. ChatGPT-5 cost $5 billion.

    Yet their improvement is barely visible.

    Debt and electricity are rising exponentially while progress flattens.

    That is not sustainable growth — it is financial fission.

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