Beyond Purdue

The diode symbol  /  one symbol, used everywhere

Twelve bars. Each one is a sentence.

The arrow was not drawn. It was typed. Every bar is one line of the Faraday arrow, as long as the line itself.

No chip.No battery.No power supply.No firmware to flash.Michael Faraday saw a magnet twist light in glasson 13 September 1845.¹ In 1885, Lord Rayleigh made ita one-way door.² Since then, it never needed a patch.And now, BM Global brings it to guard your plant.No password to steal.No speed limit.Data leaves.Out.
The bars turn into their words. The amber shaft lights last.

What is in it

Eight features

Nothing in the mark is decoration. Each part comes from the text, the history or the product.

  1. 1

    The words make the shape

    Set in a monospace font, every character has the same width. So the length of each bar is the number of characters in its line. Nobody drew the arrowhead. The sentences grow and shrink, and the arrow appears.

  2. 2

    The head is what is missing

    No chip. No battery. No power supply. No firmware to flash. No password to steal. No speed limit. Six absences, in cream. A passive diode is defined by what it does not have.

  3. 3

    It ends on the direction

    The last two lines are "Data leaves." and "Out." The shortest bar of the arrow is the word Out.

  4. 4

    The shaft is the history

    Three amber bars carry the physics: Faraday saw a magnet twist light in glass on 13 September 1845, and Lord Rayleigh made it a one-way door in 1885. The two longest bars are the two lines that carry the references.

  5. 5

    One blue bar

    The fourth shaft bar is BM Global, the newest line, carried by the three lines of physics above it. It is the only blue in the mark.

  6. 6

    It points one way

    There is no second head and no way back. The symbol of a one-way device is itself one way. One way by construction, not by configuration.

  7. 7

    It is built, not drawn

    A short script turns the twelve line lengths into twelve rounded bars. Every copy, from a browser tab to a poster, has the same geometry.

  8. 8

    The colours of the arrow

    Navy, cream, amber and blue are the colours of the approved Faraday arrow. The mark and the arrow are one family: the arrow is the mark, read aloud.

Anatomy

Bar by bar

Bar length and indent in characters. One character is half a unit, so a 53-character bar is 26.5 units long.

BarPartLengthIndentLine of the Faraday arrow
1Head826No chip.
2Head1126No battery.
3Head1626No power supply.
4Head2126No firmware to flash.
5Shaft490Michael Faraday saw a magnet twist light in glass
6Shaft530on 13 September 1845.¹ In 1885, Lord Rayleigh made it
7Shaft530a one-way door.² Since then, it never needed a patch.
8Shaft490And now, BM Global brings it to guard your plant.
9Head2126No password to steal.
10Head1526No speed limit.
11Head1226Data leaves.
12Head426Out.

Geometry

The rules

Bars
12, one per line. 4 head, 4 shaft, 4 head.
Head
8, 11, 16, 21 and 21, 15, 12, 4 characters, indent 26
Shaft
49, 53, 53, 49 characters, indent 0
Scale
0.5 unit per character
Bar height
0.9 unit, fully rounded ends
Row pitch
1.6 units
Box
26.5 by 19.2 units

Colour

Four colours

  • Navy#0B1628Ground of the dark version
  • Cream#E8DCC4Head on dark
  • Ink blue#283A5AHead on light
  • Amber#F2A93BFaraday and Rayleigh
  • Blue#60B2F0BM Global

Use

Light, dark and small

The same twelve bars at every size. On dark ground the head turns cream.

16 px
24 px
40 px
72 px
140 px

On this site it is the brand in the header, the browser tab icon, the diode on the one-way lane on the home page, and dd04 and dd05 in the Overview drawing.

Sources

The two dates

Faraday discovered the effect. Rayleigh made the one-way arrangement.

  1. M. Faraday, Diary, 13 September 1845, paragraph 7504. http://faradaysdiary.com/ws3/faraday.pdf. Experimental Researches in Electricity, Nineteenth Series, Phil. Trans. R. Soc. 136, 1–20 (1846). https://archive.org/details/philtrans00754832
  2. Lord Rayleigh, Phil. Trans. R. Soc. 176, 343 (1885). https://www.nature.com/articles/064577e0 and https://ar5iv.labs.arxiv.org/html/2104.06530